According to the marketing perspective, Snapchat is considered one of the best social media platforms. This platform was launched with a motive of sharing photos and videos (limited viewing time). This social media app also allows users with text messaging services and add a clip to your story, which may not last more than 24hrs. Snapchat keeps the users up to date with the latest news stories. Stories may include- live stories from huge events taking place all over the world or some locations.
Snapchat has over 100 million active users with 86 percent of the users are in the age group of 13-35yrs. You can send and receive pictures as well as chats and messages with each other. Because of its amazing features, Facebook tried to buy Snapchat, but this couldn’t happen. So, they launched their own App called Slingshot. The project failed as nobody heard about this platform while Snapchat succeeded and grew.
But, there is still a myth between many of us that Snapchat is for individuals only and not for businesses. Well, it’s not true. Firstly, it takes time to establish your identity on Snapchat. Secondly, Snapchat is obscured by other platforms like Facebook, Twitter, and Instagram.
Why is Snapchat a useful and proven tool for your business?
1. Perfect hangout for younger generation
Snapchat is the ideal medium to interact with the younger audience. Nowadays, the younger generation are turning more towards Snapchat rather than any social media. Facebook is losing grip over many young audiences. It has introduced some interactional features, and these features make it easier for businesses to target their audience.
2. Engage audience with your story
Grow your business with Snapchat. For example, have a two-way professional conversation and relationship with your customers while featuring some of your products. You can engage your customers by encouraging them to create videos on why they love your product.
3. User-friendly target
Snapchat doesn’t deal with complicated targeting methods. It mainly includes user-friendly targeting. So, you can find your exact target audience. Encourage your audience to take the screenshot of the Snap and share it with their friends.
4. Power of content and contest
Publish creative and humorous contents. Carry out regular promotions and giveaways about your products.
By Tanya Wadhwa
Email address: [email protected]