My country Zambia is known for many things some of which are bad and others pretty decent. Today I focus on the music industry, having watched so many musicians grow, get famous and others still struggling, I have finally reached a point of conclusion. It is not about talent but whom you know and whom they know. So, by that I mean if you can produce sound, and know someone who is prominent in the game then life is made easy for you because they can post your song and people will share it, download and listen, even to the extent of hooking you up with big shows. Also when people do not love your song, they may end up getting used to it, making it eventually become a hit.
The reverse is the case for an individual who is talented but does not know influential people. No matter how many times they post their songs, only a handful will share it or even download it while the rest scroll over it. As if this is not bad and terrible at the same time we also see that the people that are called celebrities cling to their seats and never help any artist or even organise anything to promote the upcoming artists, in short, I would call them selfish.
For example, in the USA we have seen so many shows including the four idols and many many more that are organised by artists to look for a new face in the industry and record their songs, advertise for them and introduce them to the big game. Even some celebrities like Beyonce who heard a girl that sounded like her because people tagged or instead mentioned her signed her and her sister to her record label. All that is in the effort to appreciate new talent in the game.
Sadly for Zambians, the celebrities are selfish to the extent of naming and shaming other people that want to bring some development to the industry. Examples are Mr Eazi, a Nigerian musician who started the ’empawa 100′ to support young upcoming artists and instead of getting the support from prominent Artists in the game they instead resorted to name shaming him and questioning him on twitter about his intentions and how far he had gone with the ’empawa’. However, this whole crisis in the industry is the major reason why we do not develop in the industry and even as a Nation at large. It’s just the same type of music, the same type of people on the big stages. In my understanding this is why we don’t get shows to perform in the bigger countries, big scenes because our music is not that advanced. If these artists could wake up and pull it together, then we can finally put our country on a map.
It’s no secret that we as a nation are greedy with our resources, it’s a shameful thing.
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